ELLA!

My children’s book. ELLA, came out 3 years ago next month. I'm proud the book that made me an author still has a life, and that there are new readers aging into the story every year. ELLAs are everywhere, and OMG I simply love to meet them!

This weekend I was lucky to participate in two very different storytelling events. The first was at neighborhood bookstore Books Are Magic in Carroll Gardens. I’m in there a lot with my kids and they happily stock ELLA, which makes me happy in return. When longtime standby BookCourt closed suddenly last year just after Trump was elected, it seemed like the last straw in an impossibly horrendous moment for my country and more locally, my book-obsessed community. But Books are Magic came along and filled that void, and now it feels like its always been there. Trump … well, that’s a different book. 

books are magic brooklyn author mallory kasdan ella

BAM’s book buyer Abby Rauscher asked me to come in on Friday morning to speak to some local second graders about writing fiction and creating parody. I was thrilled to meet these awesome kids. The best part about writing and making art is the human connection that comes from sharing that art. When I get to talk to kids about their own writing and illustrations, their ideas and inspirations, it is the most energizing and connected feeling I can describe. Children are so honest, so earnest, and so damn imaginative and funny. It truly inspires me to dig deeper to create more.  

We talked about the process of making a book, from coming up with an idea, to shaping it with an editor, to handing the words over to an illustrator for his/her interpretation. We talked about printing, publishing and writer's block. We discussed parody, Eloise at the Plaza, and how The Local Hotel makes sense as a home for ELLA in 2017, and what it means to update something. It was wonderful fun, and the children walked out, holding hands with their partners clutching their ELLA bookmarks. 

Sunday morning was another event, wonderfully planned by new friend and fellow Brooklyn mom, Dara Fleischer, who works in events for Saks Fifth Avenue. She asked me to come to their newish downtown store in the Brookfield Place mall to read ELLA and host a cupcake decorating session provided by the fabulous Sprinkles cupcakes. It was amazing. I sat in a beautiful millennial pink chair, reading to the kids and surrounded by the most incredible women’s footwear. The lighting was wonderful, the coffee was flowing, and the staff at Saks was incredibly welcoming to all. I felt like Barbra Streisand! My kids were even impressed. 

saks downtown event author mallory kasdan ella eloise parody nyc

I met a bunch of ELLAs, a bunch of MILKs, and some dads too. We filled in Marcos Chin’s coloring pages, I signed books sold by Books Are Magic, and watched kids decorate and tear into some seriously gorgeous cupcakes. There were beautiful silver sparkly Saks purses as giveaways, which my son insisted on handing out to every child.

So thank you to Books Are Magic, and to Teresa Ward, Kristin Smith, Kaitlin Brown and Dara Fleischer at Saks, and Aiyana Coker from Sprinkles Cupcakes. It really was an excellent weekend for me, for ELLA, and for books and community.  And cupcakes.